UX/ UI design
eCommerce, SaaS
2015 - 2024
Live Site
Overview stands as the world's largest corporate gifting marketplace, boasting its native gifting platform, CG Elite.
The core strategy behind centers on managing ongoing corporate gifting programs. The approach is as efficient as it is innovative: shop, store, and set up once, and within minutes, drive unparalleled employee engagement.

Designing the experience

Nine years ago, I became part of with the initial focus on enhancing the design of product pages. Over the years, I've assumed the role of the sole product designer, devoted to defining its visual identity. This encompassed crafting the design for marketing pages, emails, the marketplace, and B2B platforms. Additionally, I worked on refining various user flows for the company's solutions, addressing details like icon design and illustrations. The journey also involved the establishment of a design system, requiring continuous evolution while upholding consistency.

User-friendly platform: Many reviewers have found the interface easy to use and navigate, allowing them to send gifts to multiple addresses without having to ask for individual mailing information. The platform takes care of requesting shipping logistics and tracking gift redemption.