Tikatok is the first Internet book publishing platform for children. The Tikatok site, serves parents with children between the ages of 5 and 12.
We responsible for all the visual aspect of Tikatok - start with the branding design, following the website and the online book editor.
Here we expose the precess of the brand development - start with the logo design.
The brief: to create a creative environment for children and for parents all together. Tikatok wanted to emphasize the usage of hand drawing although the digital platform.
Our approach was to maintain the fun and personal aspect of the creation, with doodle lines, many colours, playful logo, yet keeping a clean and bright background, to avoid over-design that is undertaking the kids creations.
Deliverables: logo, website, online book editor.